Project Description

Competing in the faced paced world of fashion demands that you be on your game. Not feeling on their game, Lookmatic looked to us to help them capture the hearts and minds of young, fashion-forward, consumers. We left no stone unturned. Not only didi we light up the market for the brand but we completely overhauled all aspects of the product and operations. A full omnichannel blitz juiced all KPIs to record levels and put Lookmatic on the map.

Some of the marketing and retail services we provided:

  • Renamed the company (formerly SpexClub)
  • Full rebrand and repositioning
  • Overhauled product design and the pricing strategy
  • Moved operations from China to US
  • Restructured production, distribution and customer service to improve customer experience and reduce operating costs
  • Introduced new inventory management method
  • Authored and executed omnichannel marketing (paid, earned owned and pop-up stores)
  • Raised additional capital/investment

Some Results:

  • 3x lift in revenue
  • 4x net margin
  • 4x increase AOV (average order value)
  • New capital investment
  • 10x marketing ROI

Project Details

  • ClientLookmatic
  • FocusReposition and rebuild the company for growth with new capital infusion
  • ServicesNaming, rebrand, omnichannel marketing planning & execution; product line redesign
  • GeographyUS