Category: Uncategorized

United Airlines Brand Turmoil – No Time for “Spin”; Learn from Savvy Utility Marketers

  • Posted by diroddi
  • On April 11, 2017
United Airlines is the latest brand to find itself pummeled by branding disasters. In their most recent incident they chose to address the situation using marketing “spin” and policy jargon at a time demanding an even greater-than-usual helping of authenticity, customer-first focus and absolute candor. On the heels of refusing to let two teenagers wearing […]