DIRODDI'S MARKETING SERVICES

This is our craft, our passion and our focus. It's who we are.

Below you’ll find a summary of what we do. Like what you see? Call us and let’s do great things together. Don’t see what you’re looking for? Call us and we’ll give you the names of agencies that we think will do a great job for you. Seriously.

Before you dive in you should know… We’ve been CMOs, SVPs and Marketing Managers ourselves so if you’re looking for a marketing partner that “gets it”; one that’s felt the pressures you’re feeling, call us. We know how to get things done while respecting what you’re dealing with everyday.

Here’s the summary of what we do (if you want more detail, scroll down):

  • Integrated (Omnichannel) Marketing Services
  • Creative Services
  • Media/Advertising Planning
  • “Big Idea” Campaigns
  • Campaign Execution & Management
  • Research & Analytics
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THE FOUNDATION

Integrated Marketing Services

When we say “integrated marketing services” we mean it in every sense. Yes, we mean cross-channel (omnichannel to some) marketing and we mean even more than that. To us,  “Integrated” also means that the marketing is properly tied into your business operations (team capacity, team skills, marketing platforms, production capacity, service capacity, CSR capabilities, open to buys, etc.). We go to this depth, when appropriate, to ensure that what we promise in our messaging comes to life in your customers’ real-world experiences with you. We see ourselves as your business development partner.

  • Marketing Strategy & Planning
  • Social Media Marketing
  • Digital Marketing
  • Brand Strategy
  • Influencer Marketing
  • Search Marketing - SEO/SEM/PPC
  • Mobile Marketing
  • Offline/Retail Marketing
  • Content Marketing
  • Customer Segmentation

INSPIRED IDEAS

“Big Idea” Campaigns

You gotta have a hook; you’ve gotta stand out. Trite, true and far too often forgotten. For us, this begins with holding our creative geniuses accountable to drive results; then we set them free and let them create targeted magic.

Yes, they can go in wild directions but it’s always purposeful and strategically sound. We believe it’s better that you to have to pull us, your agency, back than to have to push us forward.

BRINGING IT TO LIFE

Creative Services

Despite what our mothers told us, looks matter. From conceptual, to informational, to interactive design, to elegant audio –  we create the content and the assets that connect with your customers emotionally and cognitively.

We fuss over the details because even untrained eyes and ears know beauty and clear expression when they see or hear it.

  • Digital Asset Creation (landing pages, ad units, email, etc.)
  • Video and Audio Production
  • Digital Design & Support (sites, signage, displays, etc.)
  • Mobile App Design & Support
  • Copy Writing
  • Print Design
  • Customer Journey Mapping

MAKE IT HAPPEN

Campaign Execution & Management

This is where things get real, and fast. Great ideas that are poorly executed are worthless. Ideas are the easier part of the marketing equation; flawless execution is hard so we are diligent about our execution and make it easy for you. After all, brand reputations (your reputation too), customer experiences, sales and budgets are on the line so flawless execution is the only option. We have proven processes and methodologies that work; they’re also enjoyable to experience!

  • End-to-end Campaign Management
  • Marketing Automation (technology consulting, platform selection, integration, management/optimization and monitoring)
  • Production Management
  • Flighting/Distribution Management
  • RACI Application (responsible, accountable, consult and inform)
  • Tactical Planning

GET IT OUT THERE

Media/Advertising

We could wax poetic about the the creative genius of our ads or how well we place them but the bottom line is–they work. Whether it’s awareness, conversion, repositioning, or whatever the objective, we plan and place our media to drive the needed result.

  • Media Planning
  • SEO, SEM/PPC
  • Digital Ad Unit Creation
  • Mass/Broadcast Media
  • Remarketing/Retargeting
  • Social Media Promotions & Ads
  • Print Media
  • Direct marketing
  • OOH (out of home)

ACTIONABLE INSIGHTS

Research & Analytics

You can’t manage what you don’t measure. Balance that with measuring only as much as you need, and what you can do something with, and you have a winning combination of data driven insights.

Here’s some of what we do in research and analytics:

  • Primary & Secondary Research
  • Audience Segmentation and Profile Development
  • Brand Analysis
  • Evaluation Studies
  • Quantitative Research
  • Qualitative Research (often using behavioral science)
  • Web/Digital/Campaign Analytics
  • Insights-based Action Plans
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